What is an ASIN number?

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  • Last Updated: Wednesday, February 22, 2023

Amazon Standard Identification Number (ASIN) is a ten-digit alphanumeric code that identifies products on Amazon. Its unique for each product and is assigned when you create a new product in Amazons catalog. Almost every product on Amazon has an ASIN with the exception of books (they use the ISBN or International Standard Book Number in place of an ASIN). Getting this Amazon identifier for your products is necessary before you can sell them on Amazon. How to find an ASIN?
Find an ASIN on Amazon
You can find an ASIN using the search box on Amazon’s homepage or within the Add a product page of your Amazon Seller Central account. Search by product name, model, UPC, or EAN.

From the search results, click the link to the product’s detail page. You’ll find the ASIN in the middle of the product information section.




The ASIN also appears in the URL of the product.