Logo Design for an Ecommerce Store
An effective logo must consist of good design and good execution. To create distinctive logos that deliver a clear message and attract customers, follow these basic design principles.
- Keep It Simple
In custom logo design, simplicity is key for versatility. Shading or gradients where colors fade together can make a logo appear murky when used in various applications, causing your message to lose clarity. - Make It Scalable
Intricate designs can lose their meaning when text becomes difficult to read at assorted print sizes. Ask logo designers to create a vector file that can be sized and adapted for a range of uses without losing its quality. - Keep Application in Mind
Consider whether your design will show up against a dark or light background. Decide if it can be overlaid on graphics for marketing materials. Opt for different versions of your logo (one-color and full-color) for these different uses. - Symbols
If you decide to include a symbol in your logo, it should represent either your brand, your product, or both. Avoid Symbols that are intiget with lots of different colors, these will not display well. - Consider Layout
Your logo needs to convey its message through print and digital media. These avenues sometimes require horizontal over vertical layout, and your logo design should be effective in both. - Know More About Shape
he shape of a logo can influence people’s decisions about a company or product. Round shapes evoke feelings of gentleness and sensitivity while angular shapes suggest durability. - Understand the Importance of Color
Color not only increases brand recognition by 80% but also appeals to the consumers’ emotions and influences their purchases. 95% of the top brands use no more than two colors in their logos. - Choose Timeless Typefaces
Timeless fonts like Garamond and Helvetica have a uniform stroke weight, making them easy to read at a glance. Avoid trendy fonts associated with aspects of today’s pop culture such as Chalkboard and Impact. - Avoid Dated Images
If you plan to incorporate an icon or mascot into your logo design, determine whether that image is only based on the latest trends. If so, it could soon make your logo seem outdated. - Keep It Relatable
An effective logo withstands the test of time. It should be as relatable ten years from now as it is today. Longevity is paramount when your brand identity is on the line. - Logo Size
For an Ecommerce store it is recommended a 1 to (2.5 to 3) ratio. For every 1 pixel high there should be 2.5 to 3 pixels wide. Example 150-pixel(H) X 450-pixel(W).